Date Published: August 2025
A recent article in National Mortgage Professional isn’t mincing words. Instead of the usual verbiage of “Mortgage Lenders Might Want to Consider This or That”….: it instead calls out the industry for being woefully behind the times in Technology. We can confirm that in the recent Technology executive searches we have engaged in for our IMB clients, going outside of our industry has been requested. A few of the comments we hear are along the lines of, “We already know what mortgage tech looks like and we don’t want that.”
Technology in the mortgage space has come a long way over the years. So many software and systems have incorporated AI and other automation tools into their platforms to allow companies to operate more efficiently. However, compared to many other industries, the mortgage industry’s technology is only scratching the surface. Looking at industries like telecommunications, manufacturing, and healthcare and the advancements they are making can be eye-opening and hint towards the future of mortgage technology innovation. I spoke to a candidate recently who leads technology for a Southern based line of commuter trains; the technology he spearheaded for enhancing the customer experience (as well as billing) is nothing short of amazing.
While you may think that certain technologies may not ever have an application in mortgage and it can be hard to wrap your head around how that tech could be integrated into our space, at a basic level, it can help to see how comparable industries are leveraging things like AI and automation to improve their businesses. Seeing how the banking and insurance industries, to name a few, are leveraging technology in their underwriting, compliance, and more can be a great source of inspiration for how you can incorporate similar tech into your workflow.
Making Bigger Moves in Marketing
When it comes to marketing in the mortgage industry, our space is probably at least three years behind other industries when it comes to marketing innovation. While there are many mortgage companies at the top of their marketing game, and they can be great sources of inspiration for your efforts, I think even their marketing teams would argue there is more work to be done to bring mortgage marketing techniques up to the levels you see in other sectors.
Doing research into how other industries are pioneering the way in social media marketing, content marketing, digital marketing, marketing automation, and more can really help to fill any deficiencies you are seeing in your marketing strategies. Also, attending content and marketing-centric events can be hugely beneficial because these events typically cover use cases and marketing strategies across numerous other industries. At a core level, marketing typically is either B2B or B2C so while the audiences may be different, certain techniques can be universally applicable.
Due to recent increased activity and requests in the Tech space, MSA is currently working with some amazing Technology Innovators. If you would like to discuss how we can help align you with a Tech Leader who can change the game for you, reach out to us today.
Click here to see the full article: Look Outside The Mortgage Business – NMP
Author: Tami Coffey
