We are all familiar with catch phrases or buzz words that stick. “Where’s the Beef?” was one of the fast food industry’s most successful marketing campaigns of all times, created for Wendy’s but used by the general population for years afterwards to describe any situation that was lacking in substance.
The mortgage industry has its own unique set of buzz words and catch phrases, most of which are over-used, worn out and need to be replaced with new ones. I literally cringe when I hear some of them because they’ve become ….tired. Here are a few that I’d like to see retired or replaced with something new:
- Value Proposition/Prop
- Organic Growth
- Transparency
- Rock Star
- Claw Back
- Life Coach
- Work/Life Balance
- Consultant (also see “Unemployed”)
- Disruptor
- Opening Doors
- Game Changer / Game Changing
Do you have your own personal favorites that you’re just tired of hearing or those that have lost their meaning? Let us know in the comments!
Tami Coffey
